Kosei
Kosei is about japanese vibe and minimalism — what catches the audience since coming through the front door. Naming refering to the japanese subject — individuality is deeply rooted in the brand strategy as well as Japan itself.
Date:
2025
Client:
Masahiro Hamamoto
areas:
Branding
Visual identity
Brand design
challenge:
The goal was to create a visual identity – so minimal, it barely feels like one – without losing its Japanese spirit and sustainable voice.
implementation: