UNWONTED

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Unwonted is a big goal oriented brand focusing on solicitude, animal welfare and reducing available materials.

Date:

2025

Client:

Unwonted

areas:

Creative Direction

Visual identity

Brand design

challenge:

Sourcing the best quality print materials for each element – business cards, duvet tags, and duvet packaging – to create a cohesive experience.

implementation:

Finding a module in the unwonted word – creating a form that expresses brand values and brand voice. Additionally, module combined to a pattern style gave us a “wool like” texture — which Unwonted is all about.

results:

Visual identity

SCOPE:

Reserach and analysis

Strategy workshops

Moodboarding session

Visual concept

Brand guidelines and print materials

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